10 insights you absolutely
Emailing is one of the most effective. And efficient marketing channels. For communicating and promoting a product or service.
Including email marketing in your. Marketing strategy is a good thing. But before starting any campaign, it’s. Imperative and vital to know your “insights.”
Knowing them will help you run more effective campaigns and increase your metrics such as click-through rate, open rate, etc.
In this article we have listed some insights that will help you make your campaigns more effective.
1. Respect personal 10 insights you absolutely data
You may have noticed that, in recent months, the GDPR has been all over the internet . For those who don’t know, the GDPR is the European Regulation on the Protection of Personal Data, which came into effect on May 25, 2018. This regulation special lead largely affects companies that use email marketing; they must comply or face sanctions.
Insight #1
Respecting personal data has a positive impact on your email campaign.
As you can see, you need to comply with this regulation to continue sending emails to your subscribers.
When you are compliant and your subscribers have given you their consent, which means they want to receive your newsletter, hear from you, and therefore will happily open your emails.
2. Use Double Opt-in
When someone visits your website and decides to subscribe to your newsletter, once they have completed the registration form, they will receive an email containing a confirmation link. They will then need to click to validate their email address.
Double opt-in is a double check to ensure that the the only disruption that would be caused person subscribing to your newsletter hasn’t given you a false email address, thereby obtaining their consent. It allows you to maintain a healthy contact list, which is essential for the success of your email campaigns.
Insight #2
Using double opt-in and a healthy contact list can improve your results and reduce your expenses.
Some people are afraid to clean their
mailing list regularly because they fear ending up with fewer contacts.
Let’s say you have 10,000 members in your gambler data contact list and when you send your email campaigns, you notice that only 10% open your emails.
Now let’s say you regularly clean your email list, you use double opt-in for new subscriptions and in total you have 4,000 members in your new contact list, 75% of whom open your email campaigns.
