4 Tips for Marketing on a Minimal Budget Today, SMM technologies are more popular than ever. Thousands of freelancers and entire agencies offer various services in the field of promotion, but their approaches are different: some guarantee a certain level of sales, others promise to cover the entire target audience.
However, expenses on SMM often do not pay off c level contact list due to the contractor’s insufficient involvement in the company’s work (due to which he sometimes even misleads the client), and clients for some reason expect instant success, but are not ready to work through negative feedback from the audience and answer questions.
Download a useful 4 Tips for Marketing on a Minimal Budget
A minimal budget is enough for promotion on social networks.
- Assign the management of the page and content creation to a company employee. No one can tell about the product in such detail and accurately, advise the buyer, give expert commentary or show a photo report from the production as you and your employees.
- The number of posts is not the most important thing. To effectively promote yourself on Facebook, there is no need to write growing your twitter account: 7 experts share their experience three posts a day (it is better to spread this amount over a week). It is much more important to respond to comments and private messages.
- Promote your posts with paid targeted advertising. Define the desired segment of users by their interests, location, age and other socio-demographic parameters. Engaging posts that are often liked and reposted can bring visitors to your site for a very low price – only 3-7 rubles per visitor.
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Monitor the results of the promotion to evaluate the results of SMM activity on Facebook and the feasibility of investments. To do this, add UTM tags to the links left in posts and then track the conversion in Google Analytics and Yandex.Metrica.
Useful services for promotion on Facebook
Systematic efforts are needed to be able to pump up a group or a public page on a social network. There are a number of useful services that help save time and improve the quality of publications.
Here are the most popular among them:
- SMMplanner — with its help you can plan the publication of posts on Facebook, Instagram, Twitter, Pinterest, Telegram, VKontakte and Odnoklassniki for the required period of time.
- FeedSpy is simply irreplaceable when you need to conduct competitor analysis.
- Text.ru is one of the main tools of a copywriter, checking text for errors. It will be useful for anyone working with texts.
- Popsters is designed to analyze content on social networks.
- Canva is the most popular photo editor. It will help you prepare graphics for the design of the Facebook page you use for promotion.
- Random — for drawing lots during competitions and sweepstakes.
As a rule, when thinking through a strategy and creating a brief, you clearly understand what your goals are and the time frame for achieving them. Setting strict deadlines is a typical mistake of entrepreneurs. Always allow for some time error when promoting on Facebook.
Social media is a living organism, so it is impossible to predict exactly how events will develop. You have probably heard the expression “wrong place at the wrong time.” Perhaps Facebook is not the right place for your business: your target audience is simply not there. Or the problem is in the strategy itself.
In addition, in SMM it is very important caseno email list to work on mistakes in a timely manner. Mistakes are not a sentence or a failure if you detect and eliminate
