A successful programmatic SEO process starts with researching your target audience and competitors, and then choosing long-tail keywords that are relevant to your business.
Once you know your keywords, build your landing page template. And optimize your user experience to convince visitors to convert.
Here’s how:
1. Research your niche and your competitors
Research your niche to determine the telegram data format of the landing pages you want to create. Also look at what your competitors are doing to get more ideas.
First, think about what your audience is looking for and likes:
- Different use cases of your product or service
- Places you work with
- Integrations you offer
- Top 10 lists that are relevant to your niche
- Templates you could build
To determine your focus, make a list of all the relevant topics you might cover. It’s good practice to use a spreadsheet to keep yourself organized.
These high-level topics will become your “core terms.” We’ll explore them in the next section.
In addition to topics, consider your competitors.
For the travel industry, this includes TripAdvisor and Expedia. For real estate, think Zillow and Realtor.com.
Make a note of any competitors you know and their landing page formats and designs. They can help inspire your own ideas. Once you’ve done this, cast your net wider.
So how do you find more competitors?
Follow this step-by-step competitor analysis process using Semrush’s Organic Research tool .
Open the tool and enter the domain. Then press ” Search “.
Let’s say you own a local hardware store and want to research your competitors. You can start by searching Home Depot:
Head over to the section of the report called “Top Organic Competitors.”
Here is a list of websites that Home Depot competes with for the same keywords:
To see the full list, click ” See all competitors .”
From here, you can click on each domain. Then look at the organic keywords they rank for.
This process will give you an idea of what kind of pages your competitors’ (and your own) audiences are searching for and finding useful.
Add all these keywords, topics and competitors to your spreadsheet.
The Topic Research tool can help you generate more content ideas that include keywords and modifiers relevant to your site.
Find the best performing entries
with the Organic Research Tool
2. Find the terms and modifiers in your head
Head terms are the top-level keyword do you need to protect your customer base and from what? categories you should aim for. Your modifiers turn your head terms into long-tail keywords.
Long-tail keywords are very specific search queries with relatively low search volumes.
(We will talk more about this soon).
For example, you can choose a search term relevant to your niche (your main term). Then add the specific places people are searching (your modifier).
TripAdvisor uses location-based modifiers. Two of its most commonly used keywords are “best hotels” and “best vacation rentals.”
Another is ” things to do .”
Since this is a travel website, the modifier specifies where with “in [place]”.
For example, ” things to do in Nashville .”
You could also add a secondary modifier to further narrow your search. For example, “Things to do in Nashville with kids .”
Because your search term is more specific, secondary landing pages may have a slightly different layout than your primary modifiers:
Or you can keep them all the same. It’s up to you.
Here are more examples of programmatic SEO for header terms and modifiers:
- Zapier: “How to connect [app] and [app]”
- Yelp: “Best Restaurants in [Location]”
- Zillow “[location] homes for sale”
- Canva “[graphic format] design template”
- Airbtics: “Airbnb arbitration in [location]”
- DelightChat: “Best Shopify Apps [App Type]”
To find your own to build your long-tail keywords around, head over to Semrush’s Keyword Magic tool .
Enter one of the terms in the header of your spreadsheet.
Let’s use “content marketing” as an example.
Then you will see different variations of your main term.
Keyword Magic will suggest modifiers for you.
The former have a high search volume and a high KD. That means they are not suitable for programmatic SEO.
Remember, we want long-tail keywords with a low KD and search volume, so let’s narrow down the list.
Adding a KD filter means we can choose to show only keywords with a low ranking difficulty.
Click on the ” KD ” dropdown and select ” Easy “.
Now, we only have long tail keyword ideas.
While 366 keywords may seem like a lot, you won’t build landing pages around all of them.
3. Choose your long-tail keywords
By combining the keywords and modifiers you choose, you will create a huge list of long-tail keywords.
Now, we need to consider search intent and what is repeatable for landing pages.
Go back to the Keyword Magic Tool to find your low KD suggestions. We’ll use our “content marketing” example again.
In the drop-down menu next to KD, select ” Intent .”
We’ll start with people who want to make a purchase.
Then, click on ” Transactional ” and then on ” Apply “.
Then you will have a list of long-tail keywords with a low KD and the right search intent.
Notice how the total number of keywords has been reduced to 50.
Keywords like “hubspot content marketing” might inspire you to create comparison landing pages.
For example, “[your app] vs. [competing app].”
Or you can opt for a location-based modifier.
Like “content marketing agency near me.”
To repeat this process, go back to the drop-down menu and click on the ” Commercial ” intent.
Once you have a group of long-tail keywords with the right intent, add them to your spreadsheet.
Narrow them down even further with these questions:
- Can I create hundreds of variations around these keywords?
- Will my content meet search intent?
- Will my content be good enough to rank for these terms?
- Will these landing pages bring me traffic?
- Will these landing pages bring me business?
If the answer is “yes” to all of them, you agent email list already have your keywords.
Any keyword that doesn’t answer “yes” to all of the above questions should be discarded or saved for something else because it’s not the right keyword for your pSEO.
