Find out everything you need to know about the subject in this article!This strategy puts the focus on the user—it shows them they’re valued. Rather than dwelling on the fact that they’ve been inactive, gently remind them why they signed up in the first place.
Some best practices for reactivation emails:
Use a compelling subject line. When everything in the right size: a piece of cake trying to re-engage your subscribers, the first step is to make sure they open your email! Read our article on writing subject lines for some tips.
- Be personal. By personalizing your message , you show the subscriber that you know them and understand their needs and interests.
- Choose the right time. Don’t wait too long to send your reactivation emails—reach subscribers before they completely unengage.
- Don’t forget to test. You can’t know for sure what will work for your audience without testing. Optimize your automated workflow by testing elements like subject lines, content, or send frequency. As with any other marketing strategy, testing is the best way to improve the customer experience.
Some common mistakes to avoid in reactivation emails
- Stop at one email. If a subscriber’s engagement wanes, it will likely take more than one email to win them back. Plan a series try to help on social media of emails that will gradually re-engage them.
- Sending the wrong type of reactivation email. When planning your reactivation campaign, you should consider the target audience and the reasons why contacts disengaged in the first place. This will ensure the email content meets their needs.
Continue to contact disengaged subscribers.
If a subscriber is still not interested, let resource data them go.Want to learn more about customer relations and reconnecting with inactive customers? Check out our special white paper on customer retention.
In addition to emails, you may also want to consider using another communication channel to reactivate your customers, such as social media.
