Until recently, it was quite common to see companies that did not use an integrated digital marketing agency, but had different agencies to take care of specific actions:
Offline agency for graphic pieces, POS materials and advertising in traditional media channels;
Digital agency to take care of online actions;
Press office;
Specific agency to take care of trade – and so on.
But two things are turning this scenario integrated digital marketing agency? upside down: the direction of the global economy and digital transformation.
The economy has forced companies to reduce their communication budgets. Meanwhile, digital transformation has changed the way people consume and brought an ever-increasing sense of urgency. This has popularized digital marketing and shown organizations that it is much more effective to rely on multitasking suppliers who can support the marketing strategy on several fronts.
That’s why large corporations are investing in an integrated
Digital marketing agency – and your company should do the same, regardless of its size and area of activity. And we’ll explain why – read on to find out.
The advantages of working with an integrated digital marketing agency
An integrated digital marketing agency korea telegram data is an extension of your business: they have the resources and skills to effectively promote your company across all digital channels.
The big advantage is bringing a cohesive and holistic integrated digital marketing agency? approach to branding and marketing to your company.
The strategies of an integrated digital marketing agency
Bring the consistency, tone, message, style by the numbers: let’s test everything for statistical significance and quality needed for your brand.
An example: let’s say your company hires a freelancer to write an article for its blog, hires a graphic designer through a human resources agency to produce the pieces for its social networks and finally chooses a production company to produce video content – but uses another agency to make Ads.
Who makes all these distinct pieces come together into a consistent brand story?
If you’re reading this, it’s probably you.
This means that you will not only be bfb directory responsible for managing all these projects (with their different demands and deadlines), but also for organizing them into a cohesive package. In other words, you will need to:
Ensure that the video created by the production company is.
Edit the freelance writer’s content and pass it on to
The designer responsible for producing the artwork.
In short: your job will be to mediate the dialogue and production between the companies hired by the company. And when a piece doesn’t align with the others, you’ll have to ask for it to be redone.
Now catch your breath and think:
An integrated digital marketing agency lets you just hold the reins while a team of experts does the heavy lifting.
The agency already has a team of experts: writers, planners, designers, videomakers, performance specialists, programmers and a series of other marketing resources, such as the main and most up-to-date tools and market research.
As a client, you can work with a dedicated team
That will learn your brand inside and out, serving as an extension of your in-house marketing efforts.
This allows your performance to be truly strategic, focused on producing results – which will generate many more benefits for your company.
