mandatory when presenting any content on the Internet, and it is no different with interactive content.
Within Ion, you can check out all versions of your assets on desktop, tablet, smartphone (both portrait and landscape), etc.
However, the best thing is that if a version is not displaying correctly, it is possible to provide specific adjustments. This way, you can ensure that your content will work well on any device.
A/B Testing
A/B testing is present in several marketing tools and is already an essential resource for verifying and improving content performance.
The difference is that Ion allows you to manage all elements of this process (such as results, conversions, bounce rate , and traffic direction) within a single dashboard.
Some settings are presented in a very intuitive way. Traffic allocation, for example, can be done using horizontal bars.
So when you confirm that one version is per uruguay phone number data forming better than the others, you simply drag the bar to 100% so that all traffic goes to it.
Marketing Reports
The dashboard has a similar flexibility to WordPress . You can choose which data and platforms are displayed and organize it in a way that is most convenient for your productivity.
Among the visualization elements, you Do you need an integrated digital marketing agency? will find an analysis that shows your traffic over the last 30 days and your 10 best performing campaigns.
By clicking on them, you will have access to more detailed information, such as the location of the users, the channel used, their position in the funnel, among others.
A curiosity is that the platform does not use the traditional term lead . For functional reasons, this information is displayed as “converted” and gives you the freedom to define the type of conversion (minimum length of stay, click, subscription, etc.).
Marketing Automation
It also provides marketing automation features to streamline your work. Custom reports, for example, can be automatically sent to your dashboard, as often as you like.
Automation options are also available for A/B testing. You can set up the platform to automatically direct traffic to the winner’s version when a certain goal or threshold is reached.
Success stories: what results does Ion deliver in practice?
Leading global companies such as eHealth, HP, Salesforce, FedEx and Symantec recommend Ion. Read Dell’s success story below!
Dell
Dell , one of the largest hardware companies in the world, approached Ion with a clear goal: to optimize the generation of qualified leads , a job that took eight weeks to materialize.
One of the biggest advantages noted by then-manager Josh Mueller when adopting the platform was the reduction in production time.
Without the need for technical adjustments or IT uab directory services, the Dell team was able to create lead capture forms with great agility, without compromising quality.
In addition to increasing conversions and business opportunities, the platform also simplified integration between the company’s various teams spread across the globe and contributed to alignment between marketing and sales departments.
Conclusion
However, its functionality goes far beyond the information mentioned above. Like any good software, you need to know all the advantages and possibilities it offers.
How about learning more about Ion and its possibilities ? Get in touch with one of our consultants
