Growing your Twitter account Building visibility on social media can be a real challenge for both brands and digital marketing professionals. Each social network has its own unique codes and characteristics. The way you position yourself and engage your audience should therefore vary depending on the network you choose.
Twitter is one of the most popular social media platforms, especially in the B2B sector.
It’s a growing social network. That’s attracting more and more users. 330 million internet users log on to twitter every. Month, and another 500 million users. Visit it every month without logging in.
To help you improve your social media strategy and develop a strong. Lasting community, we decided to interview. Experts with a strong presence on twitter.
Discover their advice and feedback, and take advantage of the opportunity to get moving in the right direction!
Fabienne Billat @fadouce
I recommend finding your own interet first in order to be efficient, and gradually building a community that suits you, with similar values.
How did you develop your Growing your Twitter account Twitter account?
I arrived on Twitter in 2010, motivated by the boss of the start-up I was developing.
To put things into perspective, let’s remember fax lists that this network isn’t easy to navigate, with its codes and diverse communities. It’s therefore important to get help to save time, or to have experienced friends present to advise you.
After these tedious beginnings, galvanized by the profusion of publications on innovation, I continued my monitoring based on the the only disruption that would be caused missions offered to me. For which I wanted elements of expertise, with regular updates: link sharing technologies, press, training, e-commerce… and the formidable platform of articles and conferences on digital transformation for the economy.
This is one of Twitter’s major assets
80% of media and journalists are connected, and report on digital subjects daily.
I also had to activate the “protect my account” function for several weeks, in order to eradicate an influx of bots generated by the incredible virality gambler data of a tweet. Now that was blatantly anti-development!
What challenges did you encounter?
In my career, communication is what drives me: I’m not a community manager, nor am I selling a product. My activity on this network is mainly fueled by the pleasure of information and its dissemination, and the promotion of entrepreneurs. This guarantees my independence and freedom of expression, and an eclectic choice of topics covered.
