Inform subscribers about Generally positioned at the bottom of the email page, social media sharing buttons are often overlooked by some marketers.
Share buttons allow readers to share email content with their friends, which is free advertising for you. Why not take advantage of this?
Insight #8
Social sharing buttons
improve click-through rates.
Add the share Inform subscribers about buttons
In 2019, 72.4% of the world’s population is buy bulk sms service expected to access social media, compared to 69.6% in 2016 ( Statista ). The addition of social media sharing buttons is therefore no longer an option.
If several of your subscribers share your email campaigns on their social networks, this increases the possibility that some of their friends will also share this email with their friends, which will also increase your click-through rates.
The “Email Marketing and Social Media
Integration Report” reveals that emails that include social sharing buttons generate 30% more clicks than emails without a social sharing link.
People who subscribe to your newsletter want to receive your offers and your latest products.
74% of consumers prefer to receive marketing communications via email ( Merkle ). Don’t be afraid to send marketing emails to your subscribers. But as mentioned above, make sure you send offers that are likely to appeal to your audience.
Subscribers love receiving commercial emails
Just because your subscribers want to receive your offers doesn’t mean you should send emails all the time. If you do, you’ll cause them to unsubscribe or stop opening your emails. Find a sending frequency so you don’t overwhelm them with your marketing emails.
10. Perform A/B tests
A/B testing is a comparison of two versions everyone is doing their own thing of your email campaign on a portion of your audience, with the aim of identifying which one works best in order to send it to the rest of your list.
Insight #10
A/B testing is an effective way to improve your
conversion rate.
By creating two versions of your email gambler data campaign, it’s fairly easy to determine what works and what doesn’t in your campaign. This will allow you to focus only on what works best. A/B testing is the most widely used testing method for improving conversion rates Steelhouse.
