Content promotion is not a Weeks have passed since the painful flop you suffered in the introduction to this article.
You’ve learned your lesson well, and this time you’re going to take the time to make a plan.
Easier said than done (it’s already a daily race to fulfill your missions and produce content), but you manage to somehow free up a slot to focus on distribution and put together a plan worthy of the name.
Based on what you’ve learned from your customers, social media, email, and SEO are the most likely to get your content in front of your target audience.
Ouch.
Ouch, ouch, ouch.
Your company does have an Content promotion is not a account on the major social networks
Your reach is insignificant and your follower count… well, let’s just say you diplomatically avoid bringing it up in team meetings.
- You have a newsletter subscriber list , but the segmentation is terrible, the open rate is ridiculous, and the click-through rate is non-existent.
- SEO is always an option , but the more you b2b email list dig into the subject (” What are our users searching for? What monthly search volume? What competition “), the more worried you become: you slowly realize that the content your company produces doesn’t match any of your customers’ search queries in Google.
Yes, your topics are potentially appealing to your typical customers, but they are absolutely not the topics they will search for themselves when typing a query into Google.
Building your distribution requires as much effort
Whatever channel, lever, or tactic you use to the unwillingness of the head distribute and promote your content, you’ll need to free up resources to make it work.
Social media only works if you can build a community, take the time to interact with members, understand the rules, and create content that’s truly engaging for those audiences.
Email remains a powerful distribution channel, but it’s useless until you’ve built a subscriber list. This involves (among other things) generating enough interest upfront to collect emails, building trust over time, and segmenting your email database sufficiently to send relevant content to each recipient.
SEO is an extraordinary distribution channel for your content
Only when your content topics align with user searches. And when you have the means to outperform your existing competition.
And I’m talking about your competitors in the broadest sense, of course: not just “companies that offer similar products or services” , but “any website, whatever its nature, with which you need to share the attention of your targets” .
- Look at other brands using content in industries gambler data very different from yours. How do they work? Which of their tactics might work with your audience?
- Take the time to read reviews and case studies from other marketers. For example, this excellent guide from MOZ or this excellent article from Neil Patel .
