What is your main challenge in Familiarize yourself with the tactics that are becoming “new classics” :
Highlight content in strategic places along the customer journey , in order to “fish out” visitors who have not converted on this page.
Equip your sales teams with content that will help them close more deals.
Identify brands with similar audiences, co-construct co-branded content together and benefit from each other’s audience.
Create round-robin content What is your main challenge in questioning experts from multiple
backgrounds) and leverage the audience of each contributing expert.
- Build a network of partners (again: whose audiences are close to yours) and mutually support your promotional efforts (tacitly or through an explicit agreement).
- Build sincere and relevant relationships c level executive list with influencers or micro-influencers capable of relaying your content (even if it is a little dated, I can only recommend this excellent case study from Groove HQ – in English).
- Thinking about content in advance to generate interest among highly targeted influencers (another excellent case study on this subject at Yesoptimist ).
Let’s summarize
Distribution isn’t the most fun part of content marketing (especially if you’re also more into content design or production, and the “promotion” part bores you to tears).
But that doesn’t change the fact that distribution is essential . What’s the point of going to the trouble of producing quality content if it’s never going to be read by its intended audience?
Only solution:
1/ Take the time to understand your the functioning of information processing audience, their consumption patterns and the channels that are most likely to bring them your content.
- Survey current customers;
- Interview potential customers.
2/ Free up resources to build your device.
- Understand the prerequisites of the channels considered;
- Invest the resources to build your device.
3/ Continuously experiment with new tactics.
- Examine competitors, colleagues and inspirations;
- Regularly test new approaches;
- Adopt and scale techniques that deliver results.
A question before we leave
I really encourage you to share your answer in the gambler data comments or send it to me via private message. I’m very interested in your response, and hopefully, another reader or I might have some solutions to recommend.
