Features of advertising accounts A content plan is a must for companies that are going to promote themselves on Facebook. Decide on the categories, think about the proportions of the content types. Find ways to attract subscribers to generate user-generated content.
Think of uniform templates for the design
of visual content: text in a particular section, videos, photographs; create covers for publications. Design these developments in the form of a design and content guide for an SMM specialist.
This document will become your quality job function email list standard for everyone involved in working with social networks in the company. You will no longer have to remember all the shades of colors and fonts, text formatting rules and cover design styles – all this will be written down, and the new employee will be able to quickly familiarize themselves with everything and continue working.
There shouldn’t be too many hashtags
Hashtags do not provide a noticeable effect for brands that promote themselves through Facebook. Firstly, few people actually search for information using hashtags on this social network. Secondly, when searching in the search results, you will first see publications from those pages and profiles that you have already interacted with before, and content promotion is not a simple boost that you activate after the fact not the most recent and new ones. Thirdly, there is an opinion that the social network considers hashtags spam and deliberately lowers the positions of posts with them in the search results.
So limit your use of hashtags to one function – to be a unique label for specific promotions to ensure posts are quickly found by it.
Strive to collect maximum reposts and likes
Here are some tips on how to achieve this:
- Be ironic and make sarcastic remarks where appropriate.
- Laugh at yourself, give advice and sum up the moral of what was said (even if they are obvious).
- Be moderately cheeky and show a strong character.
- Constantly monitor trends and news items, and respond to them immediately (in general, be a situational marketer).
- Don’t chew on information in a boring and lengthy manner, so as not to waste time and not bore readers.
- Be yourself without trying to please everyone.
- Don’t be too categorical and radical, avoid extremes.
- Share your opinion only on your topic, don’t pretend to be a know-it-all who understands everything.
- Avoid labeling or making sweeping caseno email list generalizations: if you later find out you were wrong, you will feel extremely embarrassed.
- Express your expert opinion in an encyclopedic style: cover the topic in detail, talk about your own experience (but in a way that is widely applicable).
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Writing manifestos means defining a problem and calling on the public to act according to rules and algorithms.
- Don’t be shy about asking for reposts, it’s acceptable from time to time.
