As if all the above wasn’t enough. There are plenty of tech trends that already found. Their way into the fashion industry. Two of the biggest ones right now are augmented reality (AR) and big data analysis. Which are fueling some of the most interesting. Iinnovative modifications in the fashion experience.
AR is being used by several brands
To provide a shopping experience like country email list you’ve never heard before. A good example is Lacoste’s LCST Lacoste AR app. Which allows its users to try on shoes virtually just by pointing the built-in camera to one foot and rotating it around it.
Once again, Zara is proving to be
At the forefront of fashion tech. Since nike’s house of innovation is one of the brand’s it’s also using AR in its stores. Just by pointing their app to an empty space or to an apparently naked mannequin. You can see clothing items appear out of nowhere to be modeled by virtual people. You can touch anything that appears on screen for more information and related items or just to buy it. This is a perfect example of how to bring a digital and physical experience together with excellent results.
There’s big data analysis
Which is all the rage now across canada cell numbers industries of all kinds. In the context of the fashion industry, companies are gathering information about their customers and their habits to use the insights for a number of things, including.
