Content marketing cannot exist without content creation. Today, the role of a copywriter is also important, only their work looks different than a few years ago. Artificial intelligence has changed the world of copywriting and the content creator using these modern tools has a new name. Now it is an AI copywriter. Who exactly is he and what exactly does he do? Is he needed in your company, or is access to artificial intelligence enough for you?

Who is an AI copywriter?

For the purposes of this text, I contact your target customer with these simple created my own definition of an AI copywriter:

“AI copywriter is a specialist who combines traditional copywriting skills with knowledge and use of artificial intelligence tools to create effective texts, including marketing texts. The name may refer to a person, i.e. a copywriter, who writes content using artificial intelligence or to a tool such as an artificial intelligence-based program used to generate content or a special AI assistant (e.g. – Gema. )”

What is artificial intelligence?

Artificial intelligence (AI) is a zn business directory technology that focuses on creating systems that imitate human thought processes. Its capabilities have long gone beyond simple graphic designs and marketing content. Today, AI can do almost anything : analyze huge amounts of data, personalize advertising messages or support diagnostic processes in medicine. Thanks to constant technological development, tools based on AI continue to push the boundaries of what until recently seemed impossible.

AI Copywriter Tasks

The modern market requires increasingly effective marketing strategies, and therefore a modern approach to writing texts. This is where AI-based copywriting tools come in. A person acting as an AI copywriter, combined with the capabilities of algorithms, can create content faster or even better. Below are a few specific tasks that show how you can use AI in your daily work on texts.