Having read the title of this article, I can assume that many marketers will be outraged: “But he’s encroaching on something sacred. Trout and Ries wrote a book on this topic a long time ago! And he’s trying to get away with an article!” Despite all the america cell phone number list charm of Trout and Ries’ book, it is still intended for large businesses, where the problem of positioning is more acute and somewhat different (let’s not go into detail…
Bad sales? Do you know your customer?
You know, I don’t really like the mainstream. Generally accepted points of view in marketing often lead to sad results. At least because when the majority starts using some fashionable trick, this trick simply starts to get boring. In marketing, you always need to be faster and more accurate than the mainstream, otherwise you can drown in the general flow and lose a lot of money. Now I am reorganizing the Marketing2.Ru Club. So…
Increasing Sales with Competitive Intelligence
One of the most fun ways to find your competitors’ strengths and weaknesses is competitive intelligence. For obvious reasons, I won’t go into all the intricacies of it now, since competitive intelligence methods are a rather subtle how advertising lies kill sales at the root matter and are only discussed in consulting (I don’t even touch on it in training). However, I will give you some recommendations so that you have an idea of what to do. How…
Increase Sales with a “Magnetic Offer”
Yesterday a good friend of mine called me asking me to “spank” his ad in a free classifieds newspaper (he was very unhappy with the results of the calls). Strange as it may seem in the age of the Internet, free classifieds newspapers still work very well. aero leads The problem is that 90% of these ads are a waste of money (and you can guess that yourself).
