Recently there was a situation that left me with an unpleasant aftertaste… More precisely, there were quite a few such situations, but now it’s really gotten to the point of boiling. I really don’t like it when clients are considered outright fools in business. I don’t understand the motives of salespeople who think that the client is an idiot and can be manipulated as they please. I’ve encountered lies in advertising and lies in sales more than once…
Lesson #12 “Product USP”
About 4 years ago I came across an interesting practice. It was the practice of implementing a USP (Unique Selling Proposition) into the product itself. asia mobile number list To understand what I’m talking about… just remember M&M’s candies. This is probably the most popular example of how a USP is built into the product itself. Remember what their advertising says? “Melts in your mouth, not in your hands.” And in fact, it is. That…
Narrow specialization = higher profits?
You know, this may seem like a platitude, but personally I still can’t understand one thing. All businessmen seem to understand (some in their gut, some learned it from someone else) that the narrower your specialization, the more willingly clients come to you, but at the same time they do everything “like everyone else”.
Increasing sales in a niche market
When someone answers the question: “Who is your client?”, and says that they work for everyone, I immediately feel a burning sensation inside As increasing sales with the help of competent a direct response marketer, I just find it disgusting to listen to such answers. And it’s not even that I have a bad attitude towards the person who says this. aero leads Not at all. I like most people. It’s like a question.
