Insurance agencies often face stiff competition because there are multiple agents in each community and because buying insurance online is becoming easier. How Pay-Per-Click Advertising So, with huge companies like Geico advertising at the center of search engines, how can local insurance agencies stand out?
Most customers are unsure of how phone number library much insurance coverage they really need and what a fair price is for that coverage. How Pay-Per-Click Advertising And while they may have tried an online budget provider, they are now looking for someone they can trust to advise them on the best next steps for their business.
Finding these people and delivering your valuable content to them at the right time can be very effective in generating high-quality leads. Here’s a guide to pay-per-click (PPC) advertising for your insurance agency.
1. Target your ads carefully
If you are a local insurance agent, you can easily start by targeting your ads by geography. Choose a 20-mile radius around your insurance agency.
Next, select key terms that an essential asset energy market is at the heart users might search for related to your company. Although you likely offer auto, home, business, and life insurance, focus on the most successful lines of business for your agency.
For example, if 80% of your sales come from business insurance, only run PPC ads for business insurance until you’re successful with ads. You can always take the lessons and apply them to a new car insurance campaign later, once you have more experience with PPC.
2. Draft text of targeted advertising
Think about the big questions your customers might have early in their insurance research.
While you don’t have a lot of space in your ad to answer these questions, you can tease the user to let them know that you have the answers and will provide those answers if they click on your ad.
Don’t state the obvious or be too whatsApp phone number general in your ads. Don’t just list the types of insurance you offer, but actually get what your potential customers are looking for.
3. Build a leadership strategy
Once you’ve set up your ad targeting and created copy that entices visitors to click on your ad, you need to think about what comes next. When a visitor lands on your site, you have seconds to engage and engage with them.
