Digital marketing is
the use of digital technologies and platforms to promote products, services or concepts to potential customers. encompasses a lebanon phone number library range of marketing techniques designed to increase brand awareness, drive website traffic, generate leads and improve customer conversion rates.
Digital marketing (sometimes called online marketing) is often the first touchpoint of a customer experience . It uses a variety of strategies and tools to reach and engage a target audience or organization through the internet and What is Digital Marketing advance electronic devices. These channels include, but are not limited to:
- website
- Social Media Channels
- Mobile Apps
- Online Advertising
- Augmented Reality (AR) and Virtual Reality (VR)
- Search Engines
- Short message
While the specifics may differ slightly depending on the organizational model, both business-to-consumer (B2C) and business-to-business (B2B) companies rely heavily on .
Generally speaking, B2B commerce
involves longer decision-making processes and may involve a wider group of stakeholders. In contrast, B2C why companies with two founders survive more often commerce tends to be more personalized and its consumers are more impulsive. Despite this, Gartner estimates that by 2025, 80% of business-to-business commerce will be conducted digitally (ibm.com external link). Given this, digital marketing is critical for both lead generation and customer retention for B2B organizations.
Since its emergence in the 1990s with the growing e-commerce environment , has transformed the way brands advertise across channels and what consumers expect from those brands. In the modern digital space, big data analytics tools are often used to accurately and efficiently identify potential audiences.
At the same time
, advances in artificial intelligence (AI), machine learning (ML), and related technologies have changed the digital china data marketing landscape, paving the way for more advanced personalization practices and smart campaigns. Today, businesses use marketing automation , AI-assisted virtual agents , and generative content products to engage customers and nurture leads.
