What is it that decision makers can all claim to have in common? And what can you specifically do today to craft more convincing messages? Writing meaningful copy is hard enough on its own. Add to that the element of persuasion and it can seem like too much to keep up with. Ask yourself this: what is it that decision makers can all claim to have in common? And what can you specifically do today to craft more convincing messages?
Crafting more convincing messages
1. Decision makers are looking for clarity – understand what it is you are trying to communicate. Always use simple language. There is no such a thing as oversimplifying your message even if your audience is highly educated or highly technical. Simplicity works best because these messages can be processed by the brain much easier; no jargon mumbo jumbo needed. If you are unsure whether your message is too complicated or not, you can use tools to find out the level of writing you have in your site. You should be aiming at primary level regardless of the education level of your audience.
2. They are all seeking for some proof to justify choosing you. You can build your proof in the following ways:
• Testimonials – Use real testimonials – add a picture of the person giving the testimonial (very key for charismatics, but hardly enough for the skeptics and controllers).
• Highlight key clients – If you have landmark nigeria whatsapp number data 5 million clients make sure you highlight them (key for pretty much all of them except the thinkers- details of how it works are more important for the thinkers than past experience)
• Build business cases – Show real results and facts and show how you have solved similar problems with other clients. This is absolutely critical for the skeptics, followers, thinkers and controllers.
Even if only Thinkers are looking for details of how
it works, but you must provide the details in whatsapp marketing data is anyway, because a lot of thinkers will be doing the research on your site. And although these only germany cell number represent 11% of the decision makers these are a very important segment for your online messages.
So how do you keep the balance between summarizing and detailing? Make your pages scannable: make the headlines message rich so that everybody can understand what your message is just by scanning the headlines. And still provide detail in well crafted paragraphs of non-jargony text. Structure your paragraphs so that the most important information comes first – give away the farm – and don’t attempt to be intriguing. Your goal is to be clear, not mysterious.
Not sure if your copy is clear & simple enough? do the friends test: read it out loud and then ask yourself: “Is this the way I would talk to my friend?” If the answer is yes, then you are good to go. If not, you have some work to do.
