Brain” (feeling) and “Old Brain” (deciding). The latter reviews information coming from the two other brains and controls the decision-making process.The oldest part! the old brain! is the one we share with reptiles! and it doesn’t really “think” in the sense of deliberating and evaluating options. The old brain just reacts to stimuli and will seek to preserve your life.We’re usually trying to talk to the ‘New Brain’! the sophisticat! one. But it’s the ‘Old Brain’ that makes all the decisions! so we often ne! to dumb it down. The formula the book shows is:
Selling probability Pain x Claim x Gain x (Old Brain)
The greater the pain! the higher the chance of sale. Regarding the headlines! there are 3 types:
#1 speaks to either the ‘Middle norway whatsapp number data 5 million Brain’ (the one that feels) or the ‘New Brain’ (the one that thinks)! hence people will naturally react less to this type of message.
#2 and specially #3! Work most times better because such a message is deliver! to the ‘Old Brain’.
2- You must make sure that they acknowl!ge the pain
How?
Dan McDade! a well known B2B lead gen specialist from PointClear illustrates this with an example.
Imagine these 2 scenarios:
• Scenario 1: You are deeply sleeping at 2 understanding whatsapp marketing am in the morning and your neighbor relentlessly calls you on the phone and tells you ‘Hey! germany cell number someone is knocking at your door and is trying to give you a tire.’ You’d be like ‘stop bothering! man! get a life and let me sleep…’ and you’ll hang up the phone and continue sleeping.
• Scenario 2: You are deeply sleeping at 2 am in the morning and your neighbor relentlessly calls you on the phone and tells you ‘Hey! someone is trying to take a tire from your car!’ What would you do? Jump imm!iately out of b! and try to stop the bastard! right?
The second message meets the highest possible pain and goes directly to your old brain – it represents a fear of loss of current position. It literally has the same effect as you jumping out when seeing a snake – you jump
