Ask each of your customer facing staff to write down the 5 most common comments/questions they encounter and turn them into e-books and blogs. This information is gold and right at your fingertips.
Start your content strategy with an awesome piece of content. A well researched, informative and remarkable piece is what you’re looking for when creating content. For example: an eBook an industry professional would give their right arm for. Although is is far more tempting to write a blog on the most recently inspiring topic, it is far more effective to think about the bigger picture.
A good way of motivating yourself is to think that starting your content strategy with an eBook can serve as the source of 3-6 blogs, an infographic, a factsheet used in a nurture email campaign or even given to your sales guy to send potential customers he is building a relationship with. It serves many purposes.
Select organize and present appropriately
In other words, curated content! It has been the topic of many a blog lately. This is probably due to the huge results we have been seeing (for our clients and ourselves) when we create curated content blogs.
Although it is a bit annoying to spend 3 hours writing a freshly crafted blog post only to find out that a curated one took only 1 hour and works better. But that’s just how it works.
5. Content is measurable
As much as I hate changing a plan, the best content strategies are built on a strong foundation and then refined as time goes on. If you keep going without analysis and refinement, you’re just complicating your life.
One of the many cool things about content marketing is that everything is measurable. Even a piece of string. The famous old quote, “50% of my marketing is doing really well, I just don’t know which 50%” is outdated. Now you do know which.
Just take a look at the stats on your Google Analytics, spain whatsapp number data 5 million your email marketing tool, Hootsuite reports or whatever else you use (we use Hubspot for all of this because it makes everything easier).
Some key things to look for are:
Which blogs are most shared and read
Which email subject lines are generating the most open rates
Which landing pages are generating the best conversion rates
Which social media channel is most industry ubisoft files plagiarism lawsuit effective for leads
Which LinkedIn Group generates the most traffic to site
Then, after this, streamline your marketing efforts. It saves time and will increase your leads.
So there you have it. 5 tips for saving time text services and getting better results from your content strategy. Now you have no excuse!
If you have any tips to share I would really love to hear them, please comment in the comments section below.
