Why not try both? We’ve seen that it can be a good mix. Just remember to allow your content time to see the momentum build. It sucks because you want results now, but unfortunately if you want to get to the top of Google’s organic search results, no quick fix is going to work. After all, if it was that easy, I wouldn’t be writing this blog, and no one would be using Google.
Google openly state that social signals
are now part of their ever-improving algorithm. The more links of yours that are shared on social media, the more Google will think what you’re saying is actually useful to people, so maybe they should bump you up the ranks.
So go on, join these social networks and optimise your listings:
Google+
You might say no one uses Google+, but the way Google has put business listings and reviews on there is a HUGE factor in why you should join up. People searching usa whatsapp number data 5 million for businesses like yours in the area will be directed to your business page (whether or not you are actively managing it), and see what reviews were left there. And please don’t forget to connect to G+ Authorship (more on why you should in my next point).
Linkedin isĀ B2B social network because
people join it for professional purposes, and are apart from vladimir putin and a few repulsive therefore more open to business-related talk. This is why people are more alb directory likely to share your stuff on it! So optimise your page, and get your staff on board, especially if you’re a small business.
In addition to following you company page, for every blog post you publish, get all your staff to like it on your company page and share it to their profiles, so Google gives you social signal points from them interacting with your content.
It would also be a good idea to claim your company page on Twitter & Facebook but G+ and Linkedin are the essential ones. Check out a previous blog post I wrote on the topic for more information on that: A B2B Marketer’s Review of 5 Major Social Networks.