The numbers from HubSpot’s State of Inbound study speak for themselves every year. Marketing and Sales AlignmenThe 2017 version of this benchmark report already revealed that 81% of companies that described the relationship between their marketing and sales teams as closely aligned were convinced their marketing strategy was effective. In contrast, only 27% of companies whose marketing and sales teams are not yet aligned felt this way. And these numbers have continued to rise. Bad luck for the late bloomers? – No. There are simple steps you can take to optimize collaboration and lead handoff between marketing and sales.
Strengthen the company through SMARKETING
The close cooperation between marketing and sales, or smarketing, was part of the inbound hong kong phone number library evolution. It quickly became apparent that the inbound strategy needed to be implemented equally by marketing and sales to be successful.
Now, companies are even going a step further. The latest participants in the inbound strategy are their service departments. Marketing and Sales Alignmen Customer expectations and demands have also increased here. Here, too, success increasingly depends on meeting customer needs a comprehensive guide to website benchmarking (tips & suggestions) and providing resources, such as a customer portal or a knowledge database with articles and videos on frequently asked customer questions.
Ideally, the inbound integration of core departments in customer contact results in a corporate triad: a perfect interplay of the three departments. The goal is the ideal acquisition of leads, followed by individualized lead nurturing, up to conversion and customer retention.
The established success factor of inbound sales – as a second line of inquiry that fully focuses on the customer and search engine optimization united states america their needs – cannot be overemphasized. But just because collaboration is helpful doesn’t mean it will automatically run smoothly.
Hubspot sums it up well when it comes to marketing and sales: the biggest conflict between the two is leads. The typical challenge:
Although marketing generates a considerable number of leads, sales considers only a small percentage to be truly qualified and therefore continually requests new leads.
This results in a cycle that ultimately frustrates both marketing and sales.
However, Hubspot presents ways to break this cycle and optimize marketing and sales alignment.
