In online marketing, the consent of the data subject is always required for the use of personal customer data for advertising purposes. There is a need for action German companies have been practicing this practice for years, most since the 2012 amendment to the Federal Data Protection Act (BDSG).
Caution is often advised with legacy data
where addresses were either collected without complying with applicable regulations or acquired germany phone number library from third parties without the appropriate means of verification.
If they haven’t already done so, affected companies should conduct a data audit now at the latest to ensure their email marketing is legally compliant , says attorney Michael Neuber, legal counsel for the German Digital Economy Association (BVDW).
Support from experts
In 2020, the BVDW published a free white paper with concrete recommendations for legally compliant email grow your business with smart goals marketing and newsletter distribution. If they haven’t already done so, the BVDW advises companies on the necessary adjustments to their acquisition and customer contact processes. There is a need for action The guide explains the relevant requirements for German companies regarding the use of customer data and the proper use of email marketing.
The free BVDW white paper covers important topics such as:
- Consents
- Processing for contract fulfillment
- Protection of legitimate interests
- legal exceptions and referral marketing
- Sender and subject
- Revocation management
- Tracking
- Consequences of legal violations
You can find the information on the BVDW website at www.bvdw.org .
Conclusion
Email marketing and newsletters are essential in modern marketing and sales. Legal compliance with search engine optimization united states america data acquisition, storage, and processing is a fundamental requirement, and compliance with these requirements is required by laws and regulations.
Anyone who wants to use this important medium for customer contact now and in the future should comply with legal requirements – not only to avoid penalties. Data security and personal protection are part of the expectations that prospects and customers place on companies.
