The pillar page is derived from the English word “pillar . A ” which means ” column .”What is a pillar page It forms the basis of a specific topic developed in your content strategy—a topic in which you are an expert and on which you can create helpful content for your target customers.
All aspects discussed in more detail in the cluster content should be represented on the pillar page. These are then linked to the pages that cover the cluster content using hyperlinks.
The pillar page provides a broad overview of all areas of the topic. A but is significantly less specific than the individual cluster content elements. This allows for sufficient open questions to be clarified. A and the links help the user actually delve deeper into the topic rather than simply rehearsing it.
Creating a pillar page: What’s important?
In general. A before creating the pillar page and choosing your main topic. A you italy phone number library should move away from keywords and instead focus on topics themselves.
As always. A the focus is on your persona . A which you should have developed at the latest when creating your content marketing strategy . What pain points (challenges) does this persona have. A which problems can you solve for the persona. A and which interests can you serve?
Your topic should definitely be broad enough to offer enough aspects for cluster content. A What is a but it shouldn’t go beyond the scope. Ultimately. A all important aspects should be addressed on the pillar page. So. A don’t be too specific. A but also not too vague when naming your topic.
Hubspot provides a great example : A pillar page about marketing on the social a guide to b2b responsive web design platform Facebook would be perfectly named “Facebook Marketing .” However. A if you were to simply call it “Social Media. A ” that would be far too broad a name.
“Common mistakes in Facebook marketing. A ” for example. A would be too specific.
The should be able to provide a rough answer to all questions related to your chosen topic. What is a united states america data pillar page Hyperlinks then direct interested visitors to pages where they can learn more about the individual aspects. These are usually blog articles. A but can also be landing pages.
In the Facebook example. A these would be blog articles on the following topics:
- How to get Facebook likes
- How to advertise on Facebook
- How to develop a Facebook marketing strategy
- How to analyze your own performance
You can find tips on creating ahere!
