The internet – endless expanses. And yet, statistics prove that users spend most of their time on social networks. Social Media Monitoring Instagram Therefore, these networks offer enormous marketing potential. Officially, as of 2021, 21 million people are active on Instagram – in Germany alone; worldwide, the number is over 1.2 billion. Marketing is worthwhile here. And with a major advantage: social media monitoring. Every activity on Instagram can be analyzed for its success using a wide variety of metrics.
Instagram metrics?
KPIs, as they are known in technical jargon, provide information about kazakhstan phone number library the success of a marketing activity on Instagram. The Gabler Business Dictionary defines key performance indicators as (quote): general key figures […] that relate to the success, performance, or utilization of the business, its individual organizational units, or a machine.
Social media KPIs evaluate your account and its success using various analysis units.
Here are the most important Instagram KPIs from our point of view:
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reach
When monitoring your brand’s social media success, reach is one of the key takeaway inbound marketing lessons most important metrics. The reach of a post is subordinate to its impressions. Reach describes the number of individual accounts that have seen your post. If an account views the post multiple times, it still only counts once. Reach reveals how much attention and potential you are actually achieving.
Important: Don’t confuse reach and impression. Social Media Monitoring Instagram The number of impressions of a post indicates the total number of times a post or story has been viewed by Instagram users.
So if you want to optimize your brand presence and reach as many users as possible, pay attention to reach.
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Conversion rate
If a link placed in your account or story leads to a landing page that generates leads for you, you can calculate a relative size. This provides information about the ratio of link clicks to conversions .
However, conversion on Instagram can also mean sales. The platform has done a lot to united states america data support business accounts with sales. One of the most effective is the clickable link in your story. Links can be placed in your profile description and in stories, provided the account is verified (or has more than 10,000 followers).
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Interaction rate
or engagement rate. The engagement rate is a relative measure and describes the relationship between an account’s number of followers and the number of interactions with specific posts . This allows you to estimate how much your community actually enjoys interacting. It also provides feedback on the relevance of your content.
Paying attention to your engagement rate is a key step toward long-term social media marketing success. Knowing what resonates with your audience on Instagram is invaluable for optimizing your strategy.
The click-through rate (i.e., clicking a link and new interaction at its destination) counts towards your visitors’ engagement, as do likes, shares, saves, and comments. More on that in a moment.
Followers are all users actively following a profile. They are listed under “Subscribers” in the profile. “Subscribed,” on the other hand, summarizes the accounts that the user of a profile follows.
These 3 points are the pillars of any social media monitoring.
