We have often been asked how we go about our work: Future-proof Marketing Read on for a selected example of what we do for our clients and how we help shape strategic and operational processes for the future.
What we are: Marketing pioneers, strategy and management consultants, customer experts, digitalization consultants, web designers
We provide initial and ongoing strategic consulting to companies at various levels. Our primary goal is to implement long-term, qualified processes for the digitalization of marketing and sales departments.
What we are not: An extended workbench for marketing campaigns.
At LANGEundPFLANZ, we don’t see ourselves as an extended luxembourg phone number library workbench or implementer of marketing campaigns on a project basis. Rather, LANGEundPFLANZ advises Future-proof Marketing B2B companies on the digitalization of their marketing, sales, and customer service departments and supports them on an ongoing basis during implementation.
We work in a holistic approach and continuously ask ourselves :
- What is the current state of your strategic and operational external market forces: the era of the buyer processes? What is the current state of your website?
- How can your processes be visualized? What optimizations are possible?
- What makes your company grow? Which processes can be digitized? Which processes need other support?
This naturally requires a great deal of expertise in the technology and architecture of your IT systems. Intensive preparatory work is essential, and cloud technologies and meaningful data analyses support us.
How LANGEundPFLANZ works: Always together, always customer-centric
As a first step, we examine your goals at the company or department level. We do this either jointly in workshops or you provide us with your specifications in a briefing.
Based on this, we then plan the next steps.
A simple example:
Your goal is to increase traffic to your website.
Typically, the following approaches take place in this scenario:
- Either you hire an SEO agency for the search engine optimization of your website
or
- You hire a performance marketing agency to create ads on search engines and/or social media.
In the first case, you need to create a list of keywords for the agency to optimize for. This is canada data usually independent of the type of visitors and is purely qualitative.
Perhaps the agency is doing an exceptionally good job and you’re receiving an incredible number of visits to your website. But are all of these actually your target customers? Are your ideal customers actually searching for these keywords?
