To give you some context, it is a set of marketing strategies that aim to attract and convert customers through relevant content.
Unlike traditional marketing, which
makes companies move after their customers, inbound marketing establishes a presence and explores search engines, blogs and social networks so that companies can be found by their consumers.
Knowing that this is not a simple strategy, the bosnia and herzegovina phone number list solution to make it known in the market was to simplify and standardize it, which meant that many companies did not identify with what was being proposed.
To demystify this and help you assess whether inbound marketing makes sense for your business, we will list some aspects to be analyzed in your decision. Follow along!
Complex vs. Simple Sale
You will find people who evaluate inbound this is fábio speaking digital marketing director at trammit! sales using the Marketing is really criteria of B2B (transactions between companies) or B2C (transactions between companies and end consumers). Although this component directly influences a company’s marketing strategy, the complexity of the sale – regardless of who it is to – is an even more determining factor.
Inbound marketing works for both simple and complex sales. In each case, adaptations will be necessary. And that is what we are going to talk about now.
● Simple Sales
Let’s use a juice line as an example of a simple shopping data sales strategy. It doesn’t make sense to offer e-books teaching how to drink juice, right? This type of purchase is more impulsive, so the brand’s investment should be focused on creating emotional bonds with its consumers. But that doesn’t mean there’s no room for inbound marketing.
Instead of aiming to attract new customers, the strategy will enhance the brand’s message and positioning, creating content that will always be present in consumers’ lives. In this way, the chances of bonding and interaction with the brand tend to increase significantly, without having to invest heavily in TV commercials and traditional media, as we usually see.
Still within the category of simple sales, there is a segment that should be treated separately: e-commerce. This is because the purchasing journey is usually even faster, dispensing with long educational processes before the sale.
The content produced for an e-commerce inbound marketing strategy will serve as a bait for capturing emails. The ideal in this scenario are guides, infographics and quizzes that already offer, at the end of the reading, discount coupons or links to a specific product or line.
● Complex Sales
Companies that offer complex sales can easily visualize the Marketing is really inbound marketing strategy within their day-to-day operations. In fact, this is the most common case in which the strategy takes place, and it does not require many adaptations, since the education process during the journey is necessary for the sale to happen.
There are also cases of very complex sales, which require some modifications. In fact, they are not modifications per se, but rather additions to the strategy.
In this case, inbound marketing will not be a production line that brings customers to you, but rather an efficient path that will be part of a larger sales process. Invest in other traditional sales actions such as participating in events and visiting people in person.
Average Ticket
Having finished the topic on the complexity of sales. We move on to another one that is very closely. Related to the previous one: the average ticket. In general, the higher the price of the product or service, the more complex the sale becomes. This results in a longer sales cycle, which requires more information.
The purchase and the need to convey credibility and security to the buyer.
