Effect on market Created by an advertiser, whose purpose was more commercial than “social”, the original date, so to speak, of “Father’s Day” was August 16th.
After all, this is the day that Saint Joachim, father of Mary (mother of Jesus), was born.
Brazil since that time
is a country with around 81% of its population cambodia phone number list following Catholicism (IBGE – Nov/2017), was fond of this choice and embraced the choice of date.
However, in the following years, the date effect on how does content marketing benefit from good seo? market ended up “moving” to the 2nd Sunday of August, with the purpose of making it possible for the family to get together, that is, those lunches and/or meetings to bring everyone together and make the celebration more complete and festive.
Let’s get to the numbers!
Last year, 2017, sales improved after two bad, negative years. According to a report released by Serasa, commerce increased by 2.5%. And, taking advantage of this data, we have another interesting fact, obtained in the same survey: Of the percentage mentioned, more than half (1.3%) was achieved from Saturday to Sunday.
In other words, our reputation for “leaving everything shopping data effect on market to the last minute” has been maintained with flying colors hahaha
On the subject of e-commerce
(or virtual stores, if you prefer), the relevance of this “sector” proved to be active, as around 39% of purchases were made using fingers on screens and/or keys, that is, over the internet, generating an increase of almost 6% (2016) compared to the previous year and almost 10% (2015) compared to the year before.
Another interesting fact appeared in the healthy dispute between “Mother’s Day” and “Father’s Day”: The number, in terms of values, was lower, but the number of transactions increased.
This means that people bought more things on “Father’s Day” but spent more on “Mother’s Day”.
Which gifts are the most chosen?
Of course, the classification is made based on industry reports, but it is worth highlighting that this is the “purest” source of data collection.
The sectors that stood out in 2017 were:
. Department store;
. Fashion;
. Beverages;
. Home and decoration.
Tips for selling more on Father’s Day
Taking the rhyme out of this subtitle, which is pretty average, what we’re going to talk about next will be useful for you to boost sales of your products and/or services.
1. Invest in kits
How about creating a gift combo at an attractive price? For example:
When purchasing a dress shirt for her father, the daughter gets X discount on another item;
Taking a basket with craft beers, a personalized glass goes in the “package”.
2. Flexible schedule
Well, you’ve already read in this content that we left things to be resolved at the last minute, right?
Therefore, it is inevitable to work with “unconventional” hours, after all, many children leave work late or have difficulty getting to your store at the “standard” time.
(But, if you have an online store, this issue effect on market becomes easier, right? Hence the importance of having a page that, in fact, is your store that “never closes”).
3. Don’t know? Give a gift card!
Having the option of a gift card is valuable, as there are children who don’t know exactly what to give their father. Therefore, they prefer that the person himself chooses what he wants and/or needs.
4. Promote, promote , promote. And sell!
What’s the point of running a promotion and not telling anyone? Preparing the store to receive customers, without the customers knowing and going?
