A is broadening their content offering. They currently focus mainly on video, while a mix of content might attract a are brand mentions important for google’s algorithm? wider audience. In addition, the video content could be better integrat into the website, making it easier for visitors to make the link between the review and the product. The brand could also be position more firmly, so that customers feel more involv.
KeyMusic
KeyMusic uses the cms
and e-commerce system of EPiServer. It is of course always dangerous to label one of our own customers as very mature, but the fact is that KeyMusic creates a killer webshop. The balance with their content is good and that is mainly because they have a strong focus on their end user, namely the musician. analyzing what each lead does with what they’re sent They score less high on their brand experience and sometimes their planning is not in order. On the other pillars they score the highest number of points.
Buyers of musical instruments want
to be sure that they are making the right choice when they are looking for their new guitar, piano or saxophone. Music retail singapore lead therefore lends itself well to a content-driven strategy. KeyMusic has taken this up by using video, photo material and itorial content to inform customers and prospects. They use professional music journalists to create the additional content, which is combin into a magazine every month.
