I have seen in more than one occasion, how countless hours of intelligent business people are just wasted in this process. I even wonder if bad web design puts a dent in the productivity index of the country.
Web design is not branding, and it is not decorating; it’s a way of helping your business sell more. Now, should it be beautiful and fit your brand? yeah of course (and trust me, if you pay for good design, it will)… but if you want it to make money for you, that’s secondary to fulfilling the business objective.
You can see how the process of creating wireframes fits into the whole website engineering process in this article: 10 MUST DO’s Before You Start Designing Your B2B Website
So here is how the process to come up with good wireframes breaks down:
This one is beaten to death but it’s just that, without your dear buyer personas, you have common questions and answers about google seo certification nothing… Specifically, as it pertains to wireframes, you are looking to understand:
Who is your buyer?
What is the specific problem that he is trying to solve?
Specifically why would he buy from you and not from the competition?
What are the repetitive questions that you constantly need to answer before he makes the final call?
What is it that he is looking to do in your website?
These are just some of the questions you have to ask yourself to be able to put together a potential buyer persona of your customer that is useful.
As you are figuring this out it is VERY important that you look back at the phrases that came directly from the buyer.
You don’t want to be re interpreti stuff. If you can copy paste the problems exactly complete instagram guide to conquer this social networkas the customer stated them in your prior research, that’s even better.
website wireframes buyer personas framework
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To understand all of the finer points of getting your buyer personas done, see our europe email guide on the subject:
How to Create the Most Accurate Buyer Person s
So at this point your buyer person xactly what is it that you need to say in your website.
Figuring out the messaging of your site is absolutely vital. You can think of messaging like this:
Messaging is the information you want to show on your site in the first place and, equally important, how this information is going to flow. This is a crucial building block in the wireframe process.
