Understanding your audience (which ties into the buyer persona above)
Focusing your message
Making your message credible
Using the ROI message with care
Considering the position of your brand and the maturity of the market
At this point, it would be an absolutely tremendous help to you if you can get the site copy as close core elements of h5 micro page designto final as possible. That just means less for you to change as the process continues.
Here are some instructive references on writing the perfect site copy:
How to Write Better B2B Copy
How to Write B2B Copy That Sells
3 Simple Steps to Writing Better B2B Web Copy
Once you have the messaging figured out, it’s time to start thinking about the layout, so now the task is to find the proper place for everything and start thinking about visual hierarchy. For this, a big fat sharpie is ideal.
For some web designers, a Sharpie is what they swear mes time to sketching out their wireframes.
A fine example of such a philosophy can be found in Basecamp’s co-founder, Jason Fried’s blog. According to him, he enjoys sketching out his user interfaces with a big, fat Sharpie marker pen. While some designers may prefer to use a sharpened pencil or even a ballpoint pen, that’s not for Jason.
To hear him tell it, a Sharpie (the thicker, the better) allows him to really fill the page. A Sharpie helps you to resist the urge to draw and instead get your concepts onto the page in bold lines and shapes.
This type of pen lets you focus a lot less on drawing and a lot more on getting the concept down onto the paper.
As a result, you simply get to sketch more effective website wireframe blocks.
website wireframes hand-drawn with a sharpie
Image Credit
you’re sketch te wireframe, do yourself and your productivity a favor by using a Sharpie.
STEP 4. Detail the Wireframe
Once you have the messaging down and your basic sharpie-made-layout idea, you’ll need to translate it into your site layout. Go from top to bottom and then left to right.
As you are creating your website wireframe in real size, you will need define the following elements in your wireframe:
Usability conventions, such as placing the navigatio nd add a tagline, placing the search box (if you’ll europe email have one) on the top right, etc.
Layout and spacing –
Information hierarchy: what’s more important than what? Which messages need to be emphasized datos del número de teléfono móvilwith font size.
Making annotations for interactivity
Where would you place your calls to action? How big should they be?So if you’re already
What type of images/interactivity might help convey the message
Where would you place trust building elements?
