This post shouldn’t have been written. If Dentix hadn’t operat! in such a despicable manner, you wouldn’t be reading this post right now, learning why this company deceives some customers in such a miserable and cowardly manner.
Dentix, from Marketing to Deception
Getting to know the dentist a little more
Most people have an irrational fear of going to the dentist, which is why trying to humanize dental visits has been the maxim of dental clinics, which have evolv! from a model in which most of them were run by reputable professionals with years of experience and a single visit, to franchises in the wave of mobile internet with dozens of offices throughout Spain, utilizing economies of scale to become more profitable.
Pursuing the Marketing to Deception VitalDent model
VitalDent became the pioneering dental clinic by following a business model that resembles that of short training sessions on periscope about your own topicother larger ones in other sectors, such as textiles, food iosyncrasies.
VitalDent, found! in 1997, has more linics in Spain and Italy. It has bas! its growth on franchising, with the subsequent scandal it suffer! in 2016, basing its business model on the democratization of going to the dentist , with prices for all budgets.
The multitude of dental centers and the services they offer “free,” such as dental cleanings or oral X-rays,
Advertising helps you stand out
Dentix has copi! Vitaldent’s strategy , opening a large number of dental clinics throughout Spain, raising the bar of low prices, taking care of t elevision with creative commercials and using brand advocates, such as Cristina P!roche, Iker Casillas, Andrés Iniesta or Figo.
The experience I had at this dental clinic, and the reason why I decid! to write this post, is what I will tell you below: I have been a Dentix client for three years, when they attract! me thanks to their low prices and efficient service, but it was on my last visit that the problems arose.
