I’ve been thinking about writing this post for a long time! but a recent session of Night Marketers helped me find some keys to focus this article and to delve deeper into the bad practices that I consider not to be part of marketing .
First! I’m sharing this moment with you! one of Twitter’s new features for summarizing events or topics of special interest! which I’ve prepared with the summary of the session in which we talked about the pitfalls of marketing ! and in which I learned a lot about certain performance testing and optimizationunethical or immoral practices that are carried out to sell more with illicit methods:
Marketing not marketing Traps
This summary shows some examples of these bad practices that some companies and websites find successful or that attempt to make a profit from! an activity that borders the limits of fair advertising! and which sadly calls into question the work of the marketing department of companies .
Last Black Friday! many companies! both large and small! have jumped on the discount bandwagon because they have conceived this date as an event to increase their dramatically! but in many cases these campaigns were poorly planned! in other cases! prices had simply been raised previously to return to the original prices when Black Friday arrived! others have lengthened the specific day and focused on having discounts for a week! misinterpreting the concept and trying automatically agree to our terms and conditions? to benefit even more from the event! and of course! the businesses that have signed up for Black Friday even though in the concept of this day it did not make.
Marketing is not promotion
Marketing can be associated with running promotions to increase sales! but it’s much more. Marketing marketing list (as it’s called in Latin America) seeks to inform and publicize a corporation’s product(s) or service(s)! highlighting its objective characteristics! offering an appropriate price! and presenting the benefits of its use. Promotion is a small part of marketing! but there are other! much more significant aspects that define it.
