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Track conversions, discover your contacts’ habits, and improve your emails with heat maps that show you which elements generated the most engagement.
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5. Measure ROI (return on investment):
ROI (%) = profits generated by the campaign / campaign cost *100
The purpose of this indicator is t understand your business model o calculate the profitability of a campaign by comparing the profits it generated with its cost.
The simplest method is to calculate the average profit generated by each link click in your campaign, multiply it by your number of clicks, and divide it by the campaign cost:
ROI = click value * number of clicks / campaign cost
6. Adapt strategies according to the sector of activity
It’s important to contextualize your results based on your industry . Benchmarks vary widely from industry to industry. For example, B2B (business-to-business) may have different conversion rates than B2C (business-to-consumer). By not only during class hours, but at any time comparing your performance with your industry, you can better assess your successes and identify opportunities for improvement.
7. Apply best practices
Adopting best practices is essential for improving your email marketing campaigns. This includes using A/B testing to optimize email subject lines, content, and CTAs (calls to action). Additionally, personalizing your messages based on your subscribers’ behavioral and demographic data can significantly increase their engagement.
- Reactivation emails should also hel resource data p you identify truly inactive subscribers who should be removed.
It’s possible for your emails to get lost in your subscribers’ inboxes. Highlight what you have to offer your subscribers by giving them the opportunity to catch up on what they missed, such as recent useful content or new features.
An example of an Asana reactivation email:
