The best way to optimize your deliverability is to use a solution that automatically removes addresses that generate hard bounces: this is the case with Brevo.How do your results compare to those of your competitors?
Performance across all sectors
In our large study, we gathered profiling means making yourself recognizable average and median open and click-through rates for major industries.
The average open rate is 33.90%
This metric reflects the quality of your contact list and their interest in your emails. A key factor that will influence your open rate is the subject line of your email.
The average click-through rate is 4.32%
Average open rates and click-through rates by sector/industry
It should be kept in mind that these statistics are averages.
Regardless of the industry, open and what has to do with subsidized training click-through rates can vary drastically depending on many factors!
4 – Return / bounce rate (soft bounce / hard bounce)
Return rate (%) = number of undelivered messages (DNS or SMTP error) / number of emails sent *100
Bounce rate or return rate refers to the ratio resource data of emails that return to the sender with an error message because they could not be delivered, compared to the total number of emails sent.
There are two types of rebounds:
- Soft bounce: the destination address is temporarily unavailable (connection error or mailbox full)
- Hard bounce: the destination address does not exist or no longer exists.
5 – Spam Rate:
Spam rate (%) = number of spam complaints / number of emails sent *100
The spam rate is the percentage of complaints (reported as spam) that your campaign generated.This statistic is the one that most impacts your deliverability: a rate above 0.1% can condemn you to being classified as spam by an ISP.
To help you avoid this, Brevo automatically blocklists unsubscribers and contacts who clicked “This is Spam.”
