To find out if a subscriber is truly disengaged, just ask them! If they respond negatively or don’t respond at all, be sure to unfollow them. Chances are, if they’re still not interested, they won’t be in the future either.
An example of a Framebridge reactivation email:
4. The survey email
Like the example above, this email when your linkedin profile is visited empowers the subscriber by asking them what they’d like to see in your emails. Even if it doesn’t re-engage them, you’ll get valuable feedback for your future emails.
An example of a Shopify reactivation email:
You can also send a satisfaction survey to optimize the follow-up of inactive customers.
5. The “Last Chance” Email
Sometimes all it takes to convince your followers to come back to you is a little pressure.
Creating a sense of urgency, by offering a limited-time offer or a last chance to take advantage of a discount before being unsubscribed, is a (social m!ia! blogs! email marketing! good way to encourage your contacts to take action.
An example of a Brief.me reactivation email:
6. The “Here’s what you missed” email.
Sometimes, low engagement doesn’t mean a subscriber will never be interested. Remember, you’re not the only company emailing them! In fact, the majority of consumers report feeling overwhelmed by the number of emails they receive.
1. The “We missed you” email.
You’ve invested time and energy building your address book and crafted the perfect welcome email , but some subscribers seem to have lost interest resource data in your content. They’re no longer opening your emails or haven’t made a purchase in a while.
Let’s be honest, in life, it’s easy to lose interest in a brand or project. Let’s say you take up a new hobby but are too busy to continue doing it (a classic example, one many of us are familiar with, would be joining a gym). But that doesn’t mean you couldn’t be persuaded to get back into it, does it?
It’s the same with email marketing: sometimes your subscribers just need a little nudge. And that’s where the follow-up email comes in.
