Are you looking to find new users?

Behavioral data (What are their behaviors or attitudes towards your business or product)

1. What do they buy?
2. What do they do with your product?
3. Free or paid users?
4. When was the last time they clicked on an email and can you tell them why?
5. How often do they shop with you? Do they buy on special occasions?

Customer registration date Do you reward your best customers?

• Customer email client data

1. Are your customers browsing on mobile or desktop?
2. When do they want to receive emails?
3. Have they flagged you as spam before?
4. Have they tried unsubscribing before?

Essentially, segmenting in many situations! the theory is applied to solve your audience based on certain criteria will help you send the most relevant email to the right audience and reduce the chances of a low open rate.

According to a study by MailChimp , segmented campaigns have a 13.07 percent higher open rate than non-segmented campaigns.

Avoid the spam filter

One reason why your open rate the real madrid leader is low could be that your emails are always being sent to the spam filter. In fact, over 100 billion emails are marked as spam every day.

So why does this happen?

There are certain words and phrases that can send your email to the spam folder. Some of them are: 100% satisfaction, free, buy now, extra income, etc.

Best days and times to send emails

Timing is crucial in marketing, and this principle applies to emails too.

According to a study by whatsapp database brazil Get Response , the best day to get the highest open rate is Tuesday.

A separate study by MailChimp , which analyzed over a billion emails , also showed that Tuesday-Thursday offers the best chance for a high open rate, just like GetResponse.

But as you might expect, you can find the best day by testing your own target audience.

Now let’s come to the best email time…

According to a study by MailChimp, readers are more likely to open emails after 12 p.m., and 23% of all email opens occur within the first hour of delivery. After 24 hours, the chances of an email being opened drops to less than 1%.