Write a headline. Use as many words as you want. Then start trimming.
Remove any unnecessary words that do not clarify your message. Use as few “ stop words ” as possible.
8. Use humor and emoticons with caution
This is where excess can set in. If you’re not how and where to invest in the us stock market careful, you’ll just irritate your subscribers.
One emoji is fine. Two is probably OK. Three or more is too much.
If you use an emoji, you better have a very kinder surprise from a scary reality good reason. It should replace your communication subject line or add some humor to the message.
9. Numbers and Statistics
Compelling newsletter subject lines often contain numbers or statistics. Why? Because we’re drawn to them.
But it can’t be just any number. It should be impactful. Consider the statistics we used on our Hello Bar exit-intent popup.
This number is indeed surprising, and therefore it has aroused people’s interest.
Likewise, if you’re offering your readers a whatsapp database brazil list, it’s worth it to get them to click through and open your email. Don’t give people 10 tips or 101 tips. Give XNUMX tips.
10. Call to Action
You know you need to use an awesome call to action in the body of your email, but what about the subject line? It can work, but only if it appeals directly to your audience. You need to hit on a pain point or desire really hard for it to work.
- Fear of missing out: We are all susceptible to FOMO, right?
- Vanity: Can you help your readers look better?
- Greed: People want to make more money. Can you help?
- Sloth: How can you make it easier or faster for your readers to read something?
- Pain Points: What is bothering your readers and what can they do about it now ?
The 6 most common newsletter subject line mistakes
Before I show you some of the most inspiring newsletter subject lines, I want to highlight a few things you might be doing wrong. Avoiding these common mistakes can keep your emails out of spam folders, increase your open rates, and boost your reputation with your subscribers.
1. Too much publicity
You’re proud of your product or service, so it’s natural to want to shout about how great it is. Resist that urge.
Newsletter topics should be targeted to the reader only. If you’re too busy promoting your product, you’ll turn people away.
This doesn’t mean you can’t announce a special offer or discount. Just don’t use too many awesome and adjectives. Focus on what your readers will get when they open your email.
