Convert subscribers into leads
Luckily, there are several different options that can help your subscribers go from sitting on the sidelines to making an informed decision and becoming customers. At Campaign Monitor, we like to simplify all the options down to our three How often should I change my newsletter subject line to keep it fresh? favorite email marketing must-haves: segmentation, personalization, and automation. We’ll dive into examples of each together, but for now, here’s what you need to know:
User segmentation is the key to consistently sharing relevant content that readers will continue to engage with.
Personalization shifts the focus from your brand to your subscribers. (Spoiler alert: they’ll love this!)
Save time and increase efficiency Helping work-life balance in the fintech world: challenges and solutions you scale your current efforts for optimal success.
11 Ways to Generate Leads Through Email Marketing
We could talk forever about how effective and profitable email marketing is, but in the spirit of attracting potential customers, let’s focus on the numbers.
Research shows that 60% of consumers want to hear from brands via email and opt-in to email marketing . But how can you set yourself up for inbox success?
1. Leverage interactive content
Did you know that the number of emails sent daily is expected to increase to 392.5 billion by 2026? That being said, your email marketing most likely won’t generate leads instantly, but you can stand out with interactive content.
Incorporating interactive content into your whatsapp database brazil email marketing strategy can create a dynamic experience that both educates and entertains your readers and keeps them engaged with your brand.
It’s reported that interactive content attracts 52.6% more engagement than static content. Examples of interactive content you can include in your emails include:
- Polls
- Psychological Tests
- Embedded Video
- Image Carousel
- Animated Call to Action (CTA) Button
- Countdown timer
Check out this example from Xfinity, which shows buttons for navigating between images.
Image credit: Very Good Email
2. Leverage Contests and Giveaways
Contests and giveaways are a great way to generate sales leads through email marketing for the simple reason that people love the chance to win money. From bragging rights to coveted prizes, nothing motivates users to give up their name and email address more than the chance to win a big prize. In fact, Psychology Today’s Dr. Sander van der Linden notes that our competitive nature co-evolved with our basic survival needs.
You can consider using these strategies to maximize the impact of contests and giveaways on email marketing lead generation:
- Use emails to nurture participants: Don’t just collect emails and forget about them. Set up drip email marketing campaigns to reach all participants, not just the winners.
- Limited time offers: You can create a sense of urgency by running a limited time contest. This will increase participation rates because no one wants to be left out.
- Create tiered entry methods: While email submissions are the primary method of entry, you can also offer more entry opportunities through other marketing channels. This will incentivize actions like sharing on social media or referring a friend, potentially expanding your reach.
- Follow-up strategy: Create a plan to integrate new email leads into your regular email marketing efforts after the contest is over.
3. Organize educational events and webinars
No matter what industry you’re in, it’s important to establish your company as a thought leader in its area of expertise, and the best way to do this is by hosting educational events and webinars. Offering educational resources and online events not only gives you a new email list of potential clients, but it also equips your potential clients with solid knowledge about your products and company. That’s what we call a win-win.
