Whether you’re a content strategist, graphic designer, email marketer, or a combination of these, you all have one thing in common — lead generation. It’s the lifeblood of any business.
While it can feel overwhelming to connect What should I avoid when writing a press release subject line? with your ideal customers, email marketing offers a proven solution. In fact, the email marketing industry is booming, with revenues expected to increase from $8.3 billion in 2023 to $18.9 billion by 2028. Few other channels can match its average return on investment (ROI).
In this blog post, we’ll explore how to generate leads with email marketing . We’ll share actionable email lead generation tips to help you turn those website visitors into loyal customers. Get ready to learn how to create compelling email campaigns that nurture leads and drive conversions.
Why is lead generation so important to business?
Simply put, lead generation is the most natural way to keep the lines of communication open with potential customers. Once you have collected their contact information (usually their name and email address), you can maintain long-term contact without immediately soliciting direct sales.
The HubSpot State of Marketing report states that 50% of marketers consider lead generation to be their top marketing priority. The same report also states that 34% of marketers list lead generation as their top priority for the next 12 months.
But what makes lead generation so important?
First, it’s more targeted and cost-effective than broad marketing strategies like TV ads and generic online pop-up ads. This allows you to focus on potential customers who are interested in your products.
Additionally, acquiring leads from HubSpot what language did ukrainians google in 2024 – study marketing , email campaigns, or other methods ensures a steady influx of leads, thereby increasing your sales pipeline. Since lead generation works for both B2B and B2C models, you can customize it to your industry or business.
Lead generation strategies such as social media marketing, email marketing, and content marketing allow businesses to reach and engage their target audience at scale. These methods not only generate leads, but also foster relationships, which whatsapp database brazil can more effectively move leads into the sales funnel.
Industry trends show that 43% of marketers agree that social media delivers the highest ROI, followed by email (33%) and website and blog SEO (32%).
Image via HubSpot
Grow Your Email List Using Onsite Strategies
First, use the tools on the site to grow your email list. Here are some ideas to get you started:
- Create a landing page to collect visitor information.
- If you prefer to use an existing homepage, make sure your opt-in form is prominent and easy to find.
- Use a service like Hello Bar to create custom messages for your followers and calls to action. For example, you can create a pop-up box inviting them to download a lead magnet like a free quote, survey, or coupon.
Subscribers and Leads
Let’s take a moment to define the two MVPs of your email list: subscribers and prospects. Subscribers are all the people on your email list who receive your messages, regardless of their level of engagement. If we’re using baseball terms, they’re everyone on the team roster.
But the goal isn’t to get on the list — it’s to win the contest, right? Subscribers become leads when they step up, become interested in your brand, and are one step away from becoming a customer. That’s what we call a home run.
