A distribution strategy must There’s no one-size-fits-all model or ” checklist of steps to effectively promote your content .” And what worked for another brand may not work for you.
For a simple reason: from one company to another, audiences are different.
These are different people looking for different products or services to address different problems or needs. These people have different browsing habits and consumption patterns. They visit different sites and influencers… (you guessed it) different ones.
Knowing what approach worked for another company isn’t enough: you’ll need to develop your own method. And to do that, you have no choice but to understand what works for your target audience.
How? By taking the time to talk with people who country email list represent your audience, starting with your customers.
How did they find out A distribution strategy must about you?
What were they looking for? Which social networks do they use? Would your articles, on these same networks, have a chance of capturing their attention? Under what conditions and in what ways do they seek information on products/services such as yours? But, moreover, do they only seek information when they are considering making a purchase of this type?
Do they use search engines?
What queries will they enter? And under what the conflict of interest in most cases conditions do they launch this search? At the office on a desktop? At home on a tablet? Between two meetings on a mobile? Is their assistant taking care of it before producing a report?
What are their “watering holes”? Where do they go to find information on the topics you cover? Which influencers do they listen to?
And to get the answers…
Yes, that’s a lot of information to gather, but remember that there are simple, concrete ways to get answers.
- Pick up the phone and spend 20 minutes gambler data talking to your best or most representative customers.
- Add a survey question at strategic points in the customer journey (order confirmation page, thank you email, etc.) to ask your visitors how they found out about you.
- Interact with teams in direct contact with the customer : sales advisor, after-sales service, project manager, etc.
