In the field of digital marketing, technical SEO is an essential resource for improving user access to content and ensuring strong search engine rankings. At Econsultoria, a digital marketing agency , we know that this technique is key to optimizing essential elements of a website, from its structure and speed to its mobile compatibility.
Without proper technical SEO implementation, it’s difficult to achieve higher rankings in search results, which directly impacts the user experience and the performance of advertising campaigns. In this article, we’ll break down the main advantages and strategies of technical SEO for beginners.
What is technical SEO and why is it important?
Technical SEO refers to the optimization of a whatsapp number database website’s internal elements to improve its accessibility, performance, and search engine ranking . Factors such as loading speed , internal link structure , and site security directly influence Google rankings and user experience .
Properly implementing technical SEO is important to ensure search engines can efficiently crawl and index your content, maximizing your site’s chances of appearing in the top results.
Basic strategies to improve your website’s performance
Below are a few practical suggestions for optimizing your website and improving its visibility:
Optimize the structure of your website
A clear, hierarchical structure facilitates both user navigation and search engine crawling. To achieve this:
- Create well-organized categories and subcategories.
- Avoid “orphan pages,” that is, those that are not internally linked.
- Use an internal linking system that connects all the important sections of your site.
Submit your sitemap to Google
An XML sitemap is a document that contains a interview questions for a lead generation position list of your website’s key pages and links. Its purpose is to make it easier for Google to crawl and index your content more efficiently.
- You can create and submit your sitemap through Google Search Console .
- This method is especially useful for large sites or sites with complex structures.
Secure your site with HTTPS
trust and improving rankings.
- Set up an SSL certificate to ensure your site uses the HTTPS protocol .
- Redirect all HTTP versions of your site to HTTPS to avoid duplicate content.
Improves site loading speed
A slow page negatively impacts the user afb directory experience and can increase bounce rates. To optimize speed:
- Use tools like PageSpeed Insights to identify problems.
- Compresses images and minifies JavaScript , HTML and CSS files .
- Use a content delivery network ( CDN ) to speed up loading in different locations.
Implement structured data
Structured data makes it easier for Google to understand your site’s content and present prominent information in search results, such as reviews, pricing, or FAQs.
