According to Oberlo , 54% of users turn to social media to research products before purchasing.
Of course, to strengthen your digital presence it is essential to be on the social networks where your customers are.
And many people spend a lot of their time on social media. They are there and this represents a great opportunity to expand your brand’s reach online.
However, keep in mind that while social media is an excellent tool for community building, it is not enough on its own to create a complete digital strategy.
This is because they are not basically your own channels, so basing your digital presence only on them would be like sowing seeds on someone else’s land. In the end, what you publish on social media is no longer yours!
It is recommended that you use them as sources to attract quality traffic to your website. For example, you can share recent singapore phone number data blog posts or pages of your best-selling products, publish video success stories or prepare viral content .
6. Optimize your organic positioning
Now that you know that it will always be better to focus all your efforts on your own channels such as your website or blog , you must make sure you are visible on the Internet.
In a scenario where the first result of a search gets 31.7% of the clicks, it is not enough to index it in Google , you must work to position it in the first places of the SERP!
To achieve these results, SEO will be your best ally.
You can start performing an SEO audit to determine the health of your digital assets. Based on the results, begin the On Page and Off Page how visual marketing optimizes your customer journey ptimizations of your page, without neglecting the technical SEO aspects .
The possibilities of search engine optimization are enormous.
For example: if you have a physical store, you can work on your local SEO and let your customers come to you when they find you on Google Maps pages .
Or, why not take advantage of the e-commerce boom and create your own virtual store ?
Even with all this, there are still several techniques that can help you conquer the coveted Google position zero , represented by featured snippets.
It is worth remembering that your organic positioning is the result of all the actions we have outlined above:
- WPO optimizations,
- the frequency of your blog posts,
- and quality content.
7. Work on your corporate identity
Associating your brand with a series of values in the minds of your consumers is the task of corporate identity.
According to the Golden Circle theory , people don’t buy your product because it’s the “best” on the market. You can win over your customers by sharing your company’s culture and how you’re making the world a better place.
All of this can be achieved by building a digital branding strategy , a strategic management in digital media that turns your brand into a relevant and sustainable concept over time.
This goes way beyond choosing a color palette and putting your logo on all your posts. You need to structure a coherent narrative that can be replicated across all your channels, content, and digital platforms.
The essence of your brand strengthens your digital presence!
8. Monitor changes in your digital presence
Finally, every Digital Marketing strategy must monitor certain metrics that allow determining whether the objectives are being met. Of course, it cannot be different with the digital presence.
With tools like Google Analytics you can track some of these metrics.
- Click Through Rate (CTR);
- number of unique visitors;
- number of subscribers;
- number of followers on social networks;
- scope of publications;
- engagement.
These measurements will serve as a compass to guide future actions in favor of your digital presence.
Conclusion
Building a strong online presence is key to being visible to your users and ensuring the sustainability of your company in the face of the changes betting email list brought about by digital transformation .
