A site that has no standards in planning and design is a site that will fail to bring in leads and create conversions. That’s why we are introducing the FOCUS™ website evaluation checklist to put you on the right path, so that you can evaluate if your B2B site is firing on all cylinders is running portugal phone number librarysmoothly.
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FOCUSE is an acronym that stands for:
What makes this framework so helpful is that i ffers you a super-efficient way of evaluating your B2B site, at least on a very fundamental level. Some things to think about will be:
Is your call to action repeat enough times on the homepage and easy to access?
Is the site copy clear enough so everyone understands what your company does?
Does your buyer know to act sooner rather than later?
Does the buyer understand what the next steps are on any given page?
Is there high-quality content that engages your buyer?
Do you have so many distractions and noise on your site that the buyer’s attention is china numbers remov from the goal of any given page?
Now, it’s time to find o OCUS.
FrictionAre your links both
Friction is a conversion-killer, which is al for you to evaluate your site to see if there for those who want undertake: franchise or own business are elements that cause friction. Friction can best be defin as “the psychological resistance to a given element in the sales process,” according to Flint McGlaughlin, the esteem founder of MECLABS. Anything that’s an element of friction on your site will lead to fewer conversions and lost profits.
