Does your business advertise on Facebook? Then keep reading, because I’m going to give you information that could save your business thousands of dollars. No, this isn’t some cheap clickbait trick; it’s true.
How can reviews influence my Facebook ads?
In short, it means that you will have to pay more for
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your ads if a lot of people leave negative reviews about your business on Facebook. It may even happen that you are not allowed to advertise on Facebook at all!
Of course, there are more ins and outs than I have described above, so let’s quickly take a look at what the proverbial fork is.
When a business receives a lot of negative reviews on its Facebook profile
The ads of that business will be considered lower quality. Facebook assumes that the business is not doing what it promises and punishes it for that.
This punishment is done through two different restrictions. In the first option, your ads will be limited in display: they will have a smaller reach for the same budget. Advertising will therefore become a lot more expensive. If you have a really low score, this can cause you to lose access to trading on Facebook products. You will no longer be able to advertise, tag products or use the catalogue. If you use these things a lot as a company, this can cost you a lot of money.
The Facebook Score
So, your customers’ feedback influences your advertising options on Facebook. You should know that Facebook, in order to determine whether your Facebook page is relevant to your target audience, gives you a score. This consists of a points system from 0 to 5. The score is continuously updated based on recent feedback.
However, there is a difference between pages that have existed for more than a year and pages that have existed for less than a year.
Pages that have been around for more than a year:
If your page score drops to between 1 and 2, your page’s ads will be limited. This means your ads will reach fewer people for the same budget. Your ads will effectively how to build phone mumber material become more expensive.
If your page score drops to 1 or lower, you will no longer be allowed to advertise.
Pages that have been around for less than a year:
If your page score drops to 2 or lower, you will no longer be allowed to advertise.
Photo source: Erik Mclean on Unsplash
Is your Facebook page in the danger zone?
Is your page in the danger zone? Don’t stress. I’ll give you some tips on how to collect reviews on social media and how to deal with reviews:
This number is based on the number of active installations of the WooCommerce plugin. This number was displayed in the WordPress plugin archive. I say was on purpose , past tense, because the exact number was removed in April 2017. (Why they decided to do that, I don’t know. Maybe they couldn’t keep count anymore?)
Ask your customers personally to leave
a Facebook review. If you have a store, you can do this at checkout, for example.
Add a nice card to orders thanking your customers for ao lists their purchase and asking for a review.
Set up an automatic email to arrive when a customer has received their order.
Take timing into account!
Sending an automatic email right after the order is pointless. Send it a few days later so that the customer definitely has the product at home. Don’t wait too long either. Then it is no longer relevant.
Make it as easy as possible for a customer to leave a review.I have to make a small side note about the five million number, though.
The actual number of web shops using WooCommerce will be slightly lower than five million because updates were also included in the number.
provide them with a link
Be proactive by letting customers know when you can’t keep your promises or when an order is delayed. That way, they’re prepared when things go wrong and less likely to vent their anger in a bad review.
Reply to all your reviews. Even the negative ones.
