In a campaign, clearly indicate what people agree to and provide understandable terms and conditions. In the event of a dispute, it is very important that you can demonstrate that people knew what they agreed to. Karvan Cevitam had a campaign last year where you could win a holiday with a postcard. Understandable campaign terms and conditions applied to the campaign. A link to a page with the campaign terms and conditions is sufficient.
Like, share & win promotions
You may not use Facebook’s functionality for share and win actions. You may come up with a how to use each seo metric in your reportsfun action and reward participants with a prize, but you may no longer call on your followers to share your content. This means that friends of participants will receive unsolicited advertising in their timeline, which is in conflict with privacy legislation. It is better to be creative with the comments and like button of the message. Take this fun action from Jysk as an example:
Screenshot 2015-06-23 at 13.02.16Want to further reuse fun content from promotions?
Do you want to use the photos submitted to a Facebook or Instagram campaign for other purposes? Make sure that you clearly state the other purposes in your terms and conditions and that it is clear to participants what will happen to the submitted photos. Have the participants give the importance of branded content explicit permission for further use (which permission can also be demonstrated later). If you do not do this and you use the photos anyway, the consequences can be very unpleasant.
Are you advertising? Clearly state
Are you advertising for third parties via your channels? Make sure it is very clear that it is paid south africa numbers promotion. For example, use the hashtags #spon or #adv in messages. Also make sure that the advertising is clearly mentioned on web pages.
Will photos be taken at your event?
Don’t forget to ask permission to use the photos. It is easiest to do this when registering. Do indicate what you want to use the photos for. If someone does not give permission, then you really should not use photos of these people.
