Showing content relationships—specifically showing these relationships so that they’re obvious for buyers and site visitors—is one of the most vital duties of your B2B site designer. This is a reference to showing how particular content is both more and less related to other elements of content. The purpose of this is to highlight content hierarchies, substitute an implied structure for a visual structure, and effectively communicate content.
In the example of the homepage of Intercom below, the various departments of a company are represented by a consistent visual motif (pictures of employees in different departments, inside of a circle). Since what’s most obvious is the size and the shape of the geometric figure containing the pictures, we naturally see that these pictures are somehow related.
Of course they are because these pictures stand for the different company departments for which Intercom’s poland phone number library platform makes communication easy.
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If we look at one picture of an employee in one department, then we can safely and accurately guess that the other pictures will stand for employees in the same company, but in other departments. In this way, this presentation’s consistency really indicates consistency of context (how all departments in the same company can enjoy effortless communication through Intercom’s platform).
In another example of similarity , we have the homepage for UX Magazine.
Immediately, the user will notice that all of the headlines that appear right below every china numbers picture are also reference links to articles on the site.b2b-web-design-
Finishing Off With Organization
By being able to observe similaritie yers and site visitors won’t only be able to understand explain the correct attitude on the internet which elements ar related to one another, but also understand the implications of structure that naturally emerge from patterns. Look at the example below.
