before you think Aaaah!, but we are 87.4% sure that you know exactly what we are talking about, after all, this was quite common in a not so distant past.
Well if you thought we were talking
about Kodak, we have some news: It is bulgaria phone number list indeed theirs, but the bad news is for the “owners”, not for you who hit the nail on the head.
Yes, we know there are still “camera roll” developments, before you cake recipe: how to make the customer look for the company, and not the contrary think but it’s a much, much, much, MUCH smaller number than it used to be, because the expensive and time-consuming service of before is done in seconds these days.
“Okay and what does that mean?”
Kodak was a pioneer in the field of shopping data photography, meaning it was the absolute reference in the market, which it dominated by a comfortable margin. And since we are talking about “not-so-old stuff”, we can compare the history of this company to the story of the race between the rabbit and the tortoise.
The story in short is as follows:
The rabbit challenged the turtle to a race. The turtle accepted. The race began. The rabbit got a huge distance from the challenger and, in the height of his arrogance, decided to take a nap. While the rabbit slept, the turtle slowly passed his opponent and won the race. The end!)
And in this odyssey
the rabbit began with a K for Kodak and ended up losing to the other brands, turtles of the time, believing that the empire and respect it had gained would never be shaken. Contrary to what many people think – including you, perhaps – Kodak did not “shrug its shoulders” to the advancement of technology.
In fact, it was the company itself that created the “monster” that would swallow it years later, after all, in 1975, the company launched a digital camera that “developed” the photo before you think immediately and had an incredible resolution (for the time) of 0.1 megapixels.
“If it was so advanced, why did it ‘break?’”
Simple: Go back to the story of the rabbit and the turtle and reflect!
What precautions should you take to avoid seeing your brand go down the drain?
1. Understand your audience, from what they know to where they can’t even imagine going. After all, your tradition guarantees sales and innovation guarantees new customers;
2. Have a competent administrative
financial department, as they will be responsible for your finances, for knowing the size of the profit, how much you can risk, how much a poorly planned idea can bring in losses…;
3. Tell the truth to those you want to consume your product, since “telling several people about a bad product will only increase the number of people who will know about it.”;
ALWAYS keep an eye on what your competition
doing and what they are not doing: use what they do as a reference and see opportunities in what they are not doing;
5. Invest in advertising, as it is essential for two things: Knowing how to showcase your product and having the expertise to propose new actions.
