The term Hagakure might not be familiar to you in the digital advertising world, but it’s one of the most effective strategies in Google Ads . At Econsultoria , a digital marketing agency , we’re well-versed in this technique and can help you organize and simplify your advertising campaigns.
Hagakure is a Japanese word meaning “hidden in the leaves,” and in the context of Google Ads, it’s an advanced method for optimizing campaign performance. This technique allows businesses to organize their data so that the Google Ads algorithm can learn and improve campaign performance, especially for businesses with diverse product categories. Below, we’ll explain how to effectively implement this strategy.
What is Hagakure and how does it relate to Google Ads?
Hagakure is a method that helps simplify and gambling database optimize campaign design in Google Ads. Its goal is to reduce excessive segmentation, allowing the Google Ads algorithm to identify bid matches more accurately. This approach maximizes campaign efficiency by simplifying ad structure, which is especially useful for companies that offer multiple product categories.
Keys to implementing Hagakure in your Google Ads campaigns
Below, we share the keys to successfully implementing Hagakure in Google Ads:
Simple structure with unique URLs
Use a unique URL per ad group, linking each group to a single landing page. This makes it easier to collect relevant data, as Google can learn faster and improve campaign accuracy. To optimize this step, analyze your site structure and group keywords that lead to the same URL.
Landing Page Optimization
For the algorithm to work optimally, it’s important internet marketing lead generation in lecco that landing pages have significant traffic (at least 1,000 weekly impressions). This ensures Google has enough data to make precise adjustments, improving success rates and increasing conversions.
Campaigns organized by product category
Instead of creating a campaign for each individual product, group products by category. For example, in a technology e-commerce business , create a afb directory general “smartphones” campaign that includes different types of smartphones or brands. This makes it easier for the algorithm to identify purchasing patterns, improving efficiency and maximizing conversions.
Dynamic Search Ads (DSA)
Incorporate Dynamic Search Ads (DSA) to capture searches that may not be covered by current ads. Assign each ad group to a different category to ensure your ads are relevant and effective.
Personalization using IF functions
IF functions allow you to personalize ads based on specific audiences . This tailors the message to suit the audience for each search, increasing the ad’s relevance and effectiveness.
