Until recently, marketers and lawyers were two completely different professions, but today the dividing line is more blurr than you might think. It seems logical that lawyers also ne marketing to market their firm. That marketers also ne to have some legal knowlge is still relatively new, due to the ever-increasing role of the internet and associat data. What should you pay attention to as a marketer and what is and is not possible?
Theo Reichgelt and Wietje de Muinck-Keijzer give their most important tips in this article.
Big data, big deal
The more data you have from customers and prospects, the better you can prict behavior and the more specific your in the wave of digital transformation marketing actions are. More and more decisions are bas on all the data that we as marketers are so crazy about. Data is about people, behavior and characteristics.
That is also why you as a marketer must ensure that you handle this data very carefully. Privacy is a fundamental right. How you should handle personal data is regulat by law. Without a legal basis, a company may not do anything with data of natural persons that can be directly trac back to a specific person. Think of name, e-mail address or address details. As a company, you can use this data to communicate personally with your customer and record their behavior. That is why it is set rules of conduct and boundariesvery important that you ensure the correct method of collecting and processing this data.
What should you pay attention to?
Wietje de Muinck-Keizer, from Doorn en Keizer Employment Law Attorneys, tells you what to look out for south africa numbers and what you should definitely arrange properly.
“Personal data is mainly about processing them. According to the law, processing means: any operation or set of operations which is perform on personal data, including in any case collection, recording, organisation, storage, adaptation or modification, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, combining, blocking, erasure or destruction of data.” That is very broad and relates to almost everything you do with personal data.
